copywriting strategies, Jay Abraham explains how to use Amazon to find copywriting tips and ideas in this video

read also: The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells – Paperback (April 4, 2006) by Robert W. Bly

and some Jay Abraham books about copywriting and marketing secrets:

by Jay Abraham  The stories and examples demonstrating precisely how this can be done are compelling. For example, on page 223 Abraham tells the story of a client who sold large, expensive training programs. They generated a high-volume of leads, but actually converted a small percentage to sales. By sending a simple sales letter to those who did NOT buy, and offering them an alternative program (provided by another company) at a lower price point, they generated $10,000,000 in new sales. From “dead” leads of prospects who had already said no to the main offering. A simple, brilliant, low-cost and virtually zero-risk strategy that resulted in an enormous pay day.
(…) This book will OPEN YOUR EYES to the dozens and dozens of revenue and profit opportunities in your business just waiting to be capitalized on.  What makes this book unique from all of the other Jay Abraham books is that, in addition to providing breakthrough concepts and powerfully compelling examples, the Sticking Point Solution also includes key point summaries and immediate action steps at then end of each chapter. This provides a much needed bridge between theory and action.
Brilliant, compelling and highly recommended.  

The Sticking Point Solution : 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times (Hardcover)

Another book  Jay Abraham wrote is

 

Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (Paperback)

 

 

(Author) “AN AMAZING THING, THE HUMAN BRAIN…” 

Don’t let Jay Abraham’s title fool you. It may sound like just another “me generation” appeal to greed, but a careful reading will reverse that impression. What Abraham stresses throughout this helpful marketing book is that you must earn your rewards through serving others. What you have to sell (whether a product, an idea, or a service) must fill a genuine human need. You will earn the loyalty of clients only if you sincerely care about satisfying their needs. From the numerous success stories in this book, we can believe that Abraham has helped more than 10,000 businesses, large and small, to recognize overlooked opportunities and capitalize on them. His preference for the term “client” rather than “customer” sets the tone. Customers are people who buy from you. But clients are those for whom you provide some guidance or who are under your protection. Think of yourself as serving your clients, he says, helping them make the decision that will be most satisfactory to them, so that they will come back again. Much of Jay Abraham’s advice has the ring of the tried-and-true, those fundamentals of marketing that have applied to human transactions from the beginnings of barter and trade. As always, you must offer quality and value, deal honestly, and back up the claims you make for your product. In today’s world, you must also function efficiently, find your market niche, and test your advertising concepts (he tells you exactly how). You must maintain a reliable database of clients and contact them periodically to discover their changing needs. Abraham offers sound strategies for obtaining referrals, maximizing your advertising dollars, and writing appealing advertising copy. But many of Abraham’s ideas are imaginative, and he encourages imagination in promoting your company and its products. He cautions against departing too radically from the promotional strategies that have worked well, yet there is also a need for original and fresh approaches. E-commerce, says Abraham, follows basic marketing principles within a new medium. He discusses the unique advantages of Internet marketing, showing respect and familiarity with the milieu of Cyberspace, while suggesting sensible precautions to avoid wasting your time and money. This section alone is worth the price of the book.

Helen Heightsman Gordon, Reviewer