Drayton Bird – Copywriting Seminar guru in Action
Drayton Bird – Copywriting Seminar
In a hurry?
Discover what inspired some of the world’s best copywriters – and how it can help you.
Now, for the first time ever, you can own the complete professionally filmed and edited video of my three hour Bristol copy seminar.
Join Drayton Bird as he reveals, step by step, the teaching that has helped and often inspired some of the world’s most successful copywriters – and how he worked for some of the world’s largest brands.
Writers like Clayton Makepeace, Gary Bencivenga and Joe Sugarman.
Teaching applauded by people of genuine stature like Sir Martin Sorrell, founder and CEO of the world’s largest advertising and marketing organisation.
Brands like American Express, British Airways, Land Rover, The Royal Mint, Virgin, Hargreaves Lansdown, DHL and Save the Children.
This seminar reveals pretty much all you need to know about how to:
- plan your copy better
- brief others (or yourself) better
- think up better ideas
- write better
- judge design better
- evaluate creative better
with lots of ideas to steal.
Does that sound worth £99* to you?
It should, because it’s a steal. You can easily pay thousands of $ – and many have – for a seminar like this conducted by someone who, however persuasive, has never worked at this level.
Straight from the shoulder with 71 relevant examples
There is no idle theorising, no vague waffle about strategy here.
Just all the stuff you really need to know if you want to write, commission or evaluate copy – for your business or anyone else’s.
The principles and examples cover every kind of business, large or small, selling to business or ordinary folk, rich or poor, at any price level in any country.
In the seminar Draton explains what works, what doesn’t – and why. You discover how to evaluate your strengths. 21 possible routes to success. The three questions your customer asks – which most copy crassly ignores.
You realise – maybe for the first time – the greatest enemy of success (and no, it isn’t the economy, and it isn’t your competitors)
You discover why positioning is so important – and what the word means. How to spend your time wisely (ever had that feeling that you won’t be able to deliver by the deadline?)
You find out why most marketers focus on entirely the wrong things – what I call upside-down marketing (and you may be astonished by my conclusion)
- You see in four easy stages, how a back-pain product which was losing money became highly profitable. You see how one sentence doubled responses to an ad for that product
- You see the seven things that made a recruitment ad attract replies against all odds.
- The three business situations that make creative success either very easy or a real challenge
- And right at the start Drayton Bird reveals – for the first time ever – his three secret weapons. If you don’t watch another minute they could easily transform your results, because hardly any writers realise their crucial importance.
You get all you need to know, step by step, in detail, with pointers and check-lists
Worried about competing on price? You see how Drayton solved that problem for one insurance firm – and increased their responses 42%.
Copywriting tips : Drayton introduce to you the one sentence you must ask if you wish to succeed. He shows you why two addresses can be better than one. And shows you how one ad saved an entire division of one of the world’s biggest financial firms.
Drayton explains copywriting definition and the deadly sins that stop prospects from replying – and what to do about them. He also shows you the little trick he has used for years to get extra replies.
In his copywriting courses Drayton involves you with a series of before and after quizzes.
Drayton Bird shows you how to use your incentive most effectively. The five steps to getting a sale. When to personalise. How repetition works – and why. How to sell to businesses. What makes a good email subject line.
Mr Bird discuss how long the copywriting examples should be – giving you examples from print and online. It’s no use having great copy if no one can read it – so he reveal tested marketing secrets of what kind of copywriting and which layouts and typography work best.
Drayton gives you ten commandments for copywriting services success. The five questions you must ask when planning your copy. What mistake to look for and avoid. How to inspire yourself and others.
In short, everything he taught the creative people looking for copywriting jobs who worked with him in the world’s largest direct marketing agency network – and many of his clients.
You will not be bored
Ever suffered through one of those bum-numbing talks by “experts”?
The late David Ogilvy said his speeches are “hilariously funny“. He even told he has learned new jokes since then.
To help the day go by Drayton Bird will enlist the aid of:
An illiterate estate agent; an old lady who likes a drink; two elephants; and Australian professor; a mole; grilled frogs and locusts; a flower vendor; some squid; Albert Einstein; a Pope and a cardinal; two daughters; 17 Alsatians and one cat; a pair of slippers; some coffee shops; Aristotle, Winston Churchill and Ernest Hemingway; three rabbits, a cow, an iceberg and some sharks, a man in underpants, a Bassett hound, John Updike, Jane Austen and Abraham Lincoln.
If it’s not worth ten times what you pay,
He’ll give you your money back
No questions. No quibbles. No argument.
If you don’t think this is worth at least ten times what you pay, just claim it back and you’ll be given your money back.
Just to be clear: If you don’t think what you learn when applied will deliver over £990 worth of extra profit within three months – your money comes back to you, without question.
Freelance copywriting. If you’re still not sure this will be the best you ever invested, click on the link below the video and listen to one of the world’s best copywriters.